] Like America Online, Microsoft's MSN Internet service is ] feeling the pinch of competition from both high-speed and ] budget dial-up ISPs. ] ] Microsoft on Tuesday reported that MSN in the first ] quarter witnessed a decline of 300,000 subscribers from ] the preceding quarter, leaving the second-largest ] Internet service provider with 8.7 million total ] subscribers. Company executives attributed the decline to ] further churn among subscribers who signed up for MSN as ] part of multiyear PC rebate programs with offline ] retailers such as Best Buy that have begun to expire. Indeed, friends of mine that got MSN as a computer "discount" at Best Buy are now switching to cable or DSL. I promised them they'd be so much happier with their internet experience. And indeed, they are. |