More on Sony and "Shock and Awe"

Shock, Awe and Retreat (www.frictionlessinsight.com)

After a barrage of criticism, Sony has dropped its prospective
trademark registration for the phrase "Shock and Awe" which it had
intended to use as a video game title. That phrase was used by the American military to characterize a particular segment of its war plan in Iraq. According to a Sony Computer Entertainment of America spokesman, "It was an exercise of regrettable bad judgment in that it disregarded the context in which the term has been used. SCEA will withdraw this application. Steps will be taken to heighten awareness throughout the Sony Group so as not to repeat such issues."