crankymessiah wrote:
] ] BATTLE CREEK, Mich. -- Bill Post knew that he had a hit
] ] on his hands when his children kept asking him to bring
] ] home some more of those fruit scones from work.
] ]
] ] It was September 1963 when Post, then the manager of a
] ] Keebler Food Co. plant in Grand Rapids, was approached by
] ] Kellogg Co. to help the Battle Creek cereal giant develop
] ] a breakfast food for the toaster.
] ]
] ] When Post took home some early examples of what the two
] ] companies were jointly developing, he found that his
] ] children loved fixing and eating the flat, fruit-filled
] ] pastries.
] ]
] ] "I used to bring a lot of stuff home -- samples you'd run
] ] -- and they'd turn up their noses, they didn't like this
] ] or that," Post recalls. "But they used to ask me, ãBring
] ] those fruit scones home.' That's what we called them at
] ] first, internally. Fruit scones. ãBring some of those
] ] home, will you, Dad?"'
] ]
] ] Pop-Tarts were born.
]
] Long live pop-tarts!

I think the ones in my cupboard are this old.

RE: Kellogg's popular, pioneering Pop-Tarts turn 40 this year - 04/05/03