Jello wrote:

Ninety-percent of Silicon Valley's start-ups fail not because of faulty product, but because they don't tap the right market and they don't know their customer. Well-seasoned serial entrepreneur Steve Blank drafts a new model for plotting the path between good idea and market success.

If you're even tangentially interested in startups, it is vital that you listen to everything Steve Blank says.

I agree. Successful startups have always started with key customers that either booted the company up or allowed product development to mature before mass adoption of the product. But Steve's approach is more articulated and definitely repeatable.

To be honest, I don't think this will truly increase success rates, but rather, lower the number of startups that actually get started.

The other thing to consider about this approach is if everyone practiced it, there would be no Twitter.

RE: Stanford's Entrepreneurship Corner: Steve Blank, Serial Entrepreneur - Retooling Early Stage Development