I sell radon detectors. They are used to test for radon in your home, business, or any place people are found for any length of time. If there is radon in your home, you may breath it in and over a period of many years, develop lung cancer. 20,000 deaths occur per year in the US due to radon induced lung cancer. My goal is to bring in traffic, and increase business and increase my conversion rate from .03 % to 2%.