If you think for a moment that a year from now, the hot new trend will be going purple and we'll have forgotten all about this eco mumbo-jumbo, think again. If we continue living irresponsibly, depleting our planet's resources and churning out non-biodegradable waste like there's no tomorrow, then before we know it, there really will be no tomorrow.
Food for thought for everyone who hears "green" and sees red.