mmm.. arab sauce.. quoted: ===
McDonalds Launches McArabia Mohammed Alkhereiji, Arab News Staff JEDDAH, 5 March 2003 In a bid to salvage its business interest in the Middle East, McDonalds has introduced a new sandwich for the Arab consumer: McArabia. The new sandwich, which continues MacDonalds tradition of catering to local markets, is made of Arab bread, grilled chicken, lettuce, tomatoes and Arab sauce. In a year which, according to a McDonalds representative who spoke to Arab News, saw a sharp fall in the companys profits and the laying off of workers including many Saudis, the once undisputed fast food king is working hard on catering to a market that is looking for alternatives to US products in the current international political climate. In 2002, Al-Watan newspaper reported that the sale of US food and consumer products was down a staggering 25 percent. Ironically, the main ingredients that make up the new McArabia are of international origin. The Arab bread for the sandwich is imported from Britain. The chicken is currently being imported from Malaysia. |