] Sales of games alone are set to hit $18.5bn, while 32
] million consoles will be sold, according to London-based
] market research firm ScreenDigest.
]
] The upbeat forecast reflects the growing popularity of
] gaming, which is becoming a major rival to other forms of
] entertainment such as the cinema.
]
] "These figures clearly demonstrate the commercial
] strength of an industry rich in creativity and
] entertainment value," said Roger Bennett, Director
] General of the trade body, the Entertainment and Leisure
] Software Publishers Association (ELSPA), which
] commissioned the study.