] Last week, Google unveiled a new method of distributing
] its paid listings, placing them on web pages, as opposed
] to the traditional means of inserting them into search
] results. The new product, Google Content-Targeted
] Advertising, will likely accelerate the already rapid
] growth of contextual advertising. It also sees Google
] offering its second non-search product within a month,
] following on the company's acquisition of blog-firm Pyra
] Labs.
]
] Contextual advertising isn't new, yet in preparing to
] write this article, I also failed to find any good
] definitions for it. Do a Google search for "contextual
] advertising," and you might come away feeling that it may
] be unethical and has something to do with "scumware."
] Doesn't sound very attractive, does it?

] Last week, Google unveiled a new method of distributing
] its paid listings, placing them on web pages, as opposed
] to the traditional means of inserting them into search
] results. The new product, Google Content-Targeted
] Advertising, will likely accelerate the already rapid
] growth of contextual advertising. It also sees Google
] offering its second non-search product within a month,
] following on the company's acquisition of blog-firm Pyra
] Labs.
]
] Contextual advertising isn't new, yet in preparing to
] write this article, I also failed to find any good
] definitions for it. Do a Google search for "contextual
] advertising," and you might come away feeling that it may
] be unethical and has something to do with "scumware."
] Doesn't sound very attractive, does it?

"We just do search" Uh huh..