] Weblogs are one of the few things online still capable of
] generating media buzz and bucks. The libertarian blogger
] Glenn Reynolds turned himself into a marketable political
] pundit via his hugely popular blog (instapundit.com) and
] now appears on the news cable channel MSNBC. United
] States-based right-wing British blogger Andrew Sullivan
] (andrewsullivan.com) recently netted about $US79,000
] ($133,000) in donations from his readers during a "pledge
] week" in which he appealed for funds to keep his site
] running.
] Given Sullivan's success, there are signs that the
] business world beyond AOL is beginning to take a serious
] interest in weblogs.
] A growing number of entrepreneurs, media types and
] marketers have taken up blogging, in all senses of the
] word. And as they crank out their own daily contributions
] and links, they are starting to see it as a way to reach
] out and research opinion formers, as a lesson in online
] media and as a place they might eventually make a little
] money.
] Leading the charge is New York-based Briton Nick Denton
] (nickdenton.org), whose previous credits include the
] dotcom networking event First Tuesday and the online news
] aggregator Moreover.