Preston Gralla does his best to sell Greg Conti's book without mentioning it:

If you care about your privacy, your best bet is to find ways to hide your information from Google.

Decius, on the end of privacy:

In my view the combined effect of the third-party doctrine, which states that what you tell Google you've told the government, and the notion that machines cannot violate your privacy, will enable the rise of a total surveillance society in which everyone is watched by law enforcement all the time.

Noam Cohen's friend:

Privacy is serious. It is serious the moment the data gets collected, not the moment it is released.