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Coca-Cola Deleting ‘Classic’ From Coke Label - NYTimes.com
by bucy at 3:08 pm EST, Jan 31, 2009

It was “a humbling experiment,” Donald Keough, Coca-Cola’s president, said at the time. “Some cynics say we planned the whole thing. The truth is, we’re not that dumb, and we’re not that smart.”

This quote appeard somewhere in Negativland's Dispepsi