Scientists already knew that appropriate scents can improve the mood of those who wear them. What they recently discovered is that when a man changes his natural body odor it can alter his self-confidence to such an extent that it also changes how attractive women find him.

The perfume's effectiveness may have nothing to do with a woman’s appreciation of the smell, and everything to do with its psychological effect on the man wearing it.

From the archive:

Like humans, squirrels must first be familiar with an individual before an odor can become associated with that other animal.

The squirrel kept running and finally stopped when it realized there was still nowhere to go.

Focusing on offenses to the eyes, ears, noses, taste buds, and skin of inhabitants of England’s pre-Industrial Revolution cities, Hubbub transports us to a world in which residents were scarred by smallpox, refuse rotted in the streets, pigs and dogs roamed free, and food hygiene consisted of little more than spit and polish.

You can make all sorts of useful things out of exploded whale, including perfume.

The reality is that, despite fears that our children are "pumped full of chemicals", everything is made of chemicals.