Market awareness and brand recognition are two concepts that go hand in hand. Market awareness is actually a twofold problem. On one hand, you must be aware of the market and the different market segments around your business. On the other hand, you must make the market aware of your offerings. Here are a few things to bear in mind for each.

Srini Saripalli is a technologist, marketer & Success Coach. Referred by many as "Success Engineer", Srini specializes in Marketing & Sales Success. He shares his sales & Marketing strategies on Success Engineer , blog, .and hisblog