Last week, the blog search engine Technorati released its 2008 State of the Blogosphere report with the slightly menacing promise to "deliver even deeper insights into the blogging mind." Bloggers create 900,000 blog posts a day worldwide, and some of them are actually making money. Blogs with 100,000 or more unique visitors a month earn an average of $75,000 annually—though that figure is skewed by the small percentage of blogs that make more than $200,000 a year.

MemeStreams readership has hovered between a fifth and a half of that figure for years and we don't really make any money from our ads. Two to Five times squat is still squat. I figure you've got to have an order of magnitude more people in order to actually make money... This figure isn't just skewed by the amount of money those $200,000 plus blogs are making, its also skewed by the size of their readership. 100,000 to 100,000,000 is not a very useful range. Lies, damn lies, and statistics...