Decius wrote:

"This election is not about issues," said Davis. "This election is about a composite view of what people take away from these candidates."

It's ALWAYS been about Marketing...

If you haven't seen this little known 1986 movie, starring a young Richard Gere, I suggest you rent/buy/or download your own copy.

http://www.imdb.com/title/tt0091786/

This movie shows exactly how people are elected. From the viewpoint of the "Political Consultant", (aka Marketing expert), who works for the highest bidder.

The reason I have great distain for the Electoral process in this country, is that it doesn't mean anything. We cast our votes, they're pushed to the Electoral College votes, diluted, and in either case, we've been fed a bunch of B.S. prior to casting our vote, that has NOTHING to do with the real reasons these people seek power.

For those of you who trust these candidates to do their jobs, I pity you. Either way, We the People lose.

RE: Its Marketing!