Dirt and its upmarket cousins offer a glimpse of how rising energy prices have caused inflation in the grittier corners of the consumer culture.
Pricier dirt is what consumers want, says Bob LaGasse, executive director of the Manassas-based Mulch and Soil Council, which represents soil and mulch producers nationwide. "People have less time. So their garden projects have changed over time. Convenience, time-saving factors, less mess," he said. They want high-performance dirt, so charged with organic nutrients you could serve it as an appetizer.
To be sure, time marches on.
Yet for many Californians, the looming demise of the "time lady," as she's come to be known, marks the end of a more genteel era, when we all had time to share.