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This page contains all of the posts and discussion on MemeStreams referencing the following web page: Why New TLDs Don't Matter. You can find discussions on MemeStreams as you surf the web, even if you aren't a MemeStreams member, using the Threads Bookmarklet.
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Why New TLDs Don't Matter
by bucy at 4:25 pm EDT, Jul 11, 2008 |
Lost amid the furor about ICANN's rule change that may (or may not) lead to a flood of TLDs is the uncomfortable fact that almost without exception, the new TLDs created since 2000 have been utter failures. Other than perhaps .cat and .mobi, they've missed their estimates of the number of registrations by orders of magnitude, and they haven't gotten mindshare in the target community. So what went wrong? Users stopped caring about TLDs.
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RE: Why New TLDs Don't Matter
by Decius at 5:23 pm EDT, Jul 11, 2008 |
bucy wrote: Lost amid the furor about ICANN's rule change that may (or may not) lead to a flood of TLDs is the uncomfortable fact that almost without exception, the new TLDs created since 2000 have been utter failures. Other than perhaps .cat and .mobi, they've missed their estimates of the number of registrations by orders of magnitude, and they haven't gotten mindshare in the target community. So what went wrong? Users stopped caring about TLDs.
I don't agree. A lot of them are failures because they aren't very useful. ICANN made bad choices. An open system will result in TLDs that people actually want to use, and that will make all the difference. |
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