If, as now seems almost certain, it will be McCain v. Obama in the autumn, hopes will be raised again for a real debate about the issues, between two principled candidates. These hopes will then be dashed as the campaign settles back into the associative groove, and spews out electronic reams of associative comment bemoaning that this should be so. There is at least some uncertainty at this stage in knowing which particular associations will be decisive. The key demographic – unaffiliated 40+ white voters in the swing states – may be pulled in two different directions. On the one hand, many of them clearly have an instinctive dislike of Barack Obama, because of his sanctimony, his cool demeanour, or because of the colour of his skin. On the other hand, many of them also appear to have developed (if recent state and congressional results are anything to go by) an instinctive dislike of the Republican Party, because of its complete inability to govern successfully. It will be interesting to see which set of associations gets more firmly entrenched by November, because that is what will decide the election. My guess is that people will divide pretty evenly on this question, as the party machines prod them from both sides, and that the final result will be extremely close. What is certain is that the surrounding noise will not diminish, and there will doubtless be a poll to suit every taste, and an elegant piece of analysis to suit every hope. The democratic conversation will continue, but it’s not the one that Dewey had in mind. People are talking, but no one is really listening. For all the fun and fantasy that can be had following this election on the internet, the overriding impression it gives after a while is of tuning into thousands of people as they sit in their cars and complain about the traffic.