A little-known, tacked-on provision to the Patriot Act set aside money for what’s known as “infiltration marketing,” an insidious type of reverse-psychology propaganda. Aware that anti-drug campaigns were essentially worthless in the face of Hollywood’s “cool” depictions of drug use, the government decided to fund music and movies that would glorify drug use—the twist being that the youth of America would find the users so repulsively uncool, they wouldn’t want to imitate their behavior.