This paper explores the potential value of blogs to military information strategy. It examines whether blogs are influential, whether the information environment adequately supports blogging for an information cam- paign, and whether blogs offer a significant, reliable source of intelligence for information operations. While we can make reasonably certain statements about blogging in general that can be applied universally, the actual employment of tactics and techniques comes down to cases. The successful employment of blog operations depends on a number of variables that must be determined during intelligence preparation of the environment.