The existence of the informal organization, argued the Hawthorne researchers, meant that shaping human behavior was much more complicated than the then-dominant paradigm of scientific management had led managers to believe. The social system, which defined a worker’s relation to her work and to her companions, was not the product of rational engineering but of actual, deep-rooted human associations and sentiments. For example, on the question of the link between financial incentives and output, the Hawthorne researchers found that a worker might feel rewarded if she had pleasant associations with her co-workers and that this might mean more to her than a little extra money. Indeed, the researchers found that many workers resisted incentive plans because they felt they would be competing against people whose good will and companionship they valued.