possibly noteworthy wrote:
Memeticist Susan Blackmore uses the hotel-bathroom toilet-paper fold as an example of a useless meme -- a meme that has spread throughout the world, even though there is no human reason for it to exist.

Sorry to belabor something which obviously isn't the point, but the purpose of the fold is to imply that the toilet paper hasn't been used since the last time the bathroom was cleaned (and therefore its likely, not impossible, but likely, that no one else's posterior has been positioned on the bowl), and that the person who cleaned the bathroom took the time to sort out that little detail (therefore implying that they have taken care of other details with similar care). This person might as well have asked why we bother to fold dry towels when we place them next to the sink rather than leaving them in a clump!

RE: A new meme unfolds