possibly noteworthy wrote:
Clive Thompson, in the latest issue of Fast Company:

Marketers spend a billion dollars a year targeting influentials. Duncan Watts says they're wasting their money.

Interested marketers apply here?

The question becomes not how best to understand the social network, but how best to understand what new memes the society is ready to accept. Its really about market timing.

RE: Is the Tipping Point Toast?