possibly noteworthy wrote:
Clive Thompson, in the latest issue of Fast Company:

Marketers spend a billion dollars a year targeting influentials. Duncan Watts says they're wasting their money.

Interested marketers apply here?

This article kind of sucked. Tons of fluffy journalistic page filler to parse through (I don't have two hours! Who really reads this stuff?) and although the information about bellweathers having less influence than people think is useful, the solution proposed is to attach a little social network map to an ad. That's just a trinket. The ads are more effective because people like the trinket and not because you are really harnessing the power of the social network... :/

RE: Is the Tipping Point Toast?