Which are you?

Univores

If you will go to the cinema, but not the theatre, you are a consumer of popular culture only. Two thirds of the population are in this category.

Omnivores

Will try anything on offer. Most have jobs that give them confidence, but could be from any social background.

Paucivores

People who consume a 'limited' range of cultural activities. Enjoy some form of music, film or television but not art galleries.

Inactives

These people access nothing at all – people who would never go into an art gallery or stop to examine a sculpture.