MTV Networks, the biggest division of Viacom Inc. has announced plans to make every South Park episode available online for free as part of a plan to make the show available to a larger audience.

MTV originally based this decision from the success of providing “The Daily Show with Jon Stewart” online. Since offering the “Daily Show” videos in October, viewership has been up with no obvious harm to ratings.

“One does not diminish the other by any stretch of the imagination. That is kind of our hat trick,” was said by Judy McGrath the Chairman and Chief Executive at Reuters Media Summit in New York.