The New Scientist must hire someone to trawl through the arXiv in the hopes of getting the science news one step ahead of everyone else. Unfortunately, its record for distinguishing good science from bad science is not all that great, so I was pretty skeptical when I was pointed to an article on a new theory of everything™.
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The problem is that Lisi has ignored much of physics, where he adds normal numbers to vectors and other similar no-nos (imagine adding a speed to an energy and you have got exactly what Lisi has done). He has found that the chosen symmetry operations correspond to the symmetry groups of particles—not that surprising, considering the number of symmetry operations he has at his disposal—but he hasn't checked to see if the masses come out as found experimentally because he can't; once you put nonsense into a model, the only thing that comes out is nonsense.

oh well!!