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Don't fear Big Beer - International Herald Tribune
by ubernoir at 8:48 am EDT, Oct 21, 2007 |
Just 10 years ago, the proposed merger of SABMiller and Molson Coors into MillerCoors would have worried craft brewers. Back then, "American beer" was thought of as a cheap product with very little beer flavor. Today the United States has by far the most exciting beer culture in the world, and America's 1,500 craft brewers are undaunted by the prospect of a juggernaut that would have more than 30 percent of the domestic market. The age of American industrial brewing is over.
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Now Americans are moving away from spongy industrial bread, watery coffee, plasticized "cheese" and other wonders of modern food science. The top maker of white supermarket bread went bankrupt a few years ago.
just as France turns more American
let's celebrate something French
quality of life |
Don't fear Big Beer - International Herald Tribune
by Decius at 12:25 am EDT, Oct 22, 2007 |
Just 10 years ago, the proposed merger of SABMiller and Molson Coors into MillerCoors would have worried craft brewers. Back then, "American beer" was thought of as a cheap product with very little beer flavor. Today the United States has by far the most exciting beer culture in the world, and America's 1,500 craft brewers are undaunted by the prospect of a juggernaut that would have more than 30 percent of the domestic market. The age of American industrial brewing is over.
...
Now Americans are moving away from spongy industrial bread, watery coffee, plasticized "cheese" and other wonders of modern food science. The top maker of white supermarket bread went bankrupt a few years ago.
ubernoir says:
just as France turns more American
let's celebrate something French
quality of life I'll drink to that! |
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