Google is planning to expand its staff by a third, with most of the new hirings in Europe, as the internet search company tries to avoid being seen as an aggressive American multinational.

“We are not seen correctly in Europe,” Mr Mattos said. “My impression is that Google is seen as a big US company that is here to make money."

Well, now they'll be seen as a big US company that either doesn't understand itself or can't tell the truth.

Would they rather be seen as a company that is "here to lose money"?

Presumably the logic is, we want to do great things, and if the money shows up, well, that's just gravy.