David Beckett, a former academic who is now a principal software engineer at Yahoo, said: “Web to me means that it doesn’t come from one place. It’s distributed, but you can connect it up.” Yahoo’s data, he added, was collected from many sources, and many parts tend to work independently in their own “silos.”

Kathleen Hondru, a vice president for marketing at Innovative Systems in Pittsburgh, calls the company's process “data quality management.”

From the article linked above:

Kathleen Hondru says business is up thanks to government regulations that require industries to track massive amounts of data.

(I noticed that the author of the NYT article, Peter Wayner, in a March 2007 article for InfoWorld, also quotes Hondru and describes her company's product.)