September 5, 2007 -- On September 5th, just before Graph Expo, Pantone made its second stunning announcement in a month, after surprising the industry with its acquisition by XRite. With 45 years of promoting and supporting what has become an industry standard - PMS, or the PANTONE MATCHING SYSTEM� - Pantone is introducing a brand-new color specification system for the graphic arts industry, called PANTONE Goe (pronounced Go). The company is not presuming to retire PMS, but is hoping to see rapid adoption of the new system, which it claims has a number of benefits.

Just in case you thought color management wasn't complex enough...