This thread links to the front page of Packer's blog; in a short time, the story referenced here will no longer be displayed (directly) at this URL.
This reply is just to put the permalink for the story into the thread.
I'll also highlight the Packer-cites-Rubin-quotes-Bumiller-quotes-Card item:
"From a marketing point of view," said Andrew H. Card Jr., the White House chief of staff who is coordinating the effort, "you don't introduce new products in August."
RE: Interesting Times: Test Marketing - War in Iran