"The idea behind capping our investment at $1 million is tied to making sure we avoided investments from traditional adult media sources," Banister explained. "It's all part of a plan to methodically decide how much money we want to take and on what terms. Investors that would want to alter the amount we pay out to models would be changing the focus of the site, and we want to avoid that."

An interview with Cyan about Zivity is on one of Wired's blogs.