Decius wrote:
] Yesterday, five major studios — Universal, Paramount, Sony,
] Warner Bros., and MGM — unveiled Movielink, a joint venture
] that, for the first time, allows customers to download a large
] assortment of studio films. Movielink’s initial library
] contains about 175 movies — new and old, from Jimmy Neutron to
] Last Tango in Paris. They range in price from $1.99 to $4.99
] for a 24-hour rental. It’s a cool service, attractively
] priced. It’s also going to be a flop on the order of The
] Adventures of Pluto Nash.

What I think is missing here is the understanding that content has minimal value once in the public domain and that digital technologies provide a way to make perfect copies.

All of these outlets need to be offering services with the content being attraction into the other services.

I'm talking about content as Loss Leader!