The multimedia or personal stuff that professors may think of as flashy filler is getting students to make an emotional investment in their education. "Sure, the content they offer is not as good as if a faculty member produced it. The content expert is always going to be better at creating the content, but that's not the point," said Knauff.
Some see the advent of Web 2.0-style tools in the classroom heralding a shift in everything from education theory to how schools are built. The bottom line: traditional lecturing may be on its way out, said Claire Schooley, an analyst at Forrester Research who follows learning trends at universities and corporations.
Seton Hall University uses social tools as a way to hook students even before they have officially started. A log-in is mailed to new students along with the acceptance materials, according to Jan Day, senior director of client engagement at Blackboard, an educational software company that worked with the university to implement the site.
"It's one thing to look at a discussion board, wikis and blogs. It's something else completely different to physically act in a 3D environment with others in your class. There is increased engagement and feelings of identity," said Jarrett.
"Just like with hybrids and the car industry a few years ago, I need to start building that car because if I wait three years, I'll miss that curve," Hartman said. "I'm building it now as a prototype, but I don't expect to take it out and race it."
