My challenge here is to write the one zillionth iPhone story (and MY third) without repeating too much what has been written before or failing to include at least a couple new items which -- trust me -- you'll find below. This column is mainly about how to properly manage the introduction of a disruptive technology, which is harder than most people would guess. It's also about how Apple plans to make this an iPhone Christmas.

Yeah, what about Christmas? Apple couldn't risk introducing the iPhone at Christmas. They had to get all the bugs out before Christmas in order for the iPhone to be a risk-free gift. Knowing that the phones work, and work well, people can get used to the idea of giving them as gifts. That's one reason why it is easy to predict that iPhone sales for Christmas will be robust. Only for Steve Jobs "robust" is not enough. He wants iPhone Christmas sales to EXPLODE. How do you make that happen?