On Monday morning, Rather sparked controversy when he said CBS executives have attempted over the past year to lure viewers to the "CBS Evening News" -- which has plummeted in the ratings -- by "dumbing it down and tarting it up."
According to Rather, CBS decided that to get younger viewers to watch the news, it has to be more fun, more upbeat, more entertaining. In other words: The news had to stop being the news.
The news had to start being the "Today" show. Or something very much like it.
