Adobe Photoshop was, for a time, the killer app for the Macintosh. During the mid-nineties, publishing and graphic design had supplanted consumers as the most important market to target, at least in the eyes of former Apple CEOs Gil Amelio and Michael Spindler. Consumer Macs languished as Apple poured resources into multi-processor Macs and ill-conceived operating system replacements for the Mac OS. Even after Apple emerged from its crisis of the mid '90s, Photoshop is still immensely popular and has even been adopted as a verb for retouching or modifying images much to the consternation of Adobe.