Potentially of interest.

With the arrival of digital technology, we’ve become a nation “of multitaskers, snackers and samplers,” says Jonathan Miller. A longtime player in the media industry, Miller perceives two distinct trends emerging: the fragmentation of consumption, due to “an incredible explosion of choice,” and the consolidation of money and power in the business.

If consumers like it “they choose to pass it on to their friends ... you can’t spend your way there.”

Last week, Miller spoke at a Milken Institute conference on "shaping the future", during a panel session entitled, Predicting the Future in a Fractured Media World.