k wrote:

Search engine leader Google is buying privately held DoubleClick, a top digital marketing services firm, for $3.1 billion in cash, the companies said Friday afternoon.

Google (Charts) is buying DoubleClick from private equity firm Hellman & Friedman, which bought DoubleClick in 2005 for $1.1 billion in a deal that took the company private.

All your ad are belong to Google.

[ Um, someone made a good investment... that's damn near a 300% gain in 2 years. Fucking a. -k]

Now you see why so many companies have been going private lately. Not only will you save costs in terms of reporting and regulation (SARBOX, SEC, etc), but you'll likely get a better premium on earnings for a privately held company than a public one. I'm certain that DoubleClick's earnings did not rise 3x in 2 years, but the premium on them did.

RE: Google scoops up DoubleClick for $3.1 billion - Apr. 13, 2007