Soft Cinema project mines the creative possibilities at the intersection of software culture, cinema, and architecture. Its manifestations include films, dynamic visualizations, computer-driven installations, architectural designs, print catalogs, and DVDs. In parallel, the project investigates how the new representational techniques of soft(ware) cinema can be deployed to address the new dimensions of our time, such as the rise of mega-cities, the "new" Europe, and the effects of information technologies on subjectivity.

At the heart of the project is custom software and media databases. The software edits movies in real time by choosing the elements from the database using the systems of rules defined by the authors.