noteworthy wrote:
Bill Gates may not be CEO any more, but Microsoft still thinks Content Is King.

"Companies that create no content of their own, and make money solely on the back of other people’s content, are raking in billions through advertising and initial public offerings."

"Google is saying to you and other copyright owners: ‘Trust us, you’re protected. We’ll keep the digital copies secure. We’ll only show snippets. We won’t harm you, we’ll promote you’."

"But ... anyone who visits YouTube ... will immediately recognise that it follows a similar cavalier approach to copyright."

Microsoft is trying to differentiate itself from Google by portraying itself as more sympathetic to copyright holders than Google.

They seem not to be paying attention.

Keep this up, and they'll quickly find themselves on the wrong side of history.

It's not just that. Keeping content 'protected' is not a sustainable business model. The content industries are kicking and dragging their feet from changing, but change is inevitable. The djini is out of the bottle. For MS to place their bet on this side of the table is either short sighted or part of some much larger plan. The smart money is on content being highly liquid. MS is catering to the dinosaur's woes.