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This page contains all of the posts and discussion on MemeStreams referencing the following web page: Social Networking’s Next Phase. You can find discussions on MemeStreams as you surf the web, even if you aren't a MemeStreams member, using the Threads Bookmarklet.

Social Networking’s Next Phase
by possibly noteworthy at 9:32 am EST, Mar 3, 2007

Now, this is interesting.

Next week Cisco plans to announce one of its most unusual deals: it is buying the technology assets of Tribe.net, a mostly forgotten social networking site.

It is a curious pairing.

... Tribe.net ... has been trampled by newer social sites ...

But along with the recent purchase of a social network design firm, Five Across, the deal will give Cisco the technology to help large corporate clients create services resembling MySpace or YouTube to bring their customers together online. And that ambition highlights a significant shift in the way companies and entrepreneurs are thinking about social networks.

This is precisely the news I needed.

There's a great big beautiful tomorrow, shining at the end of every day /
There's a great big beautiful tomorrow, shining at the end of every day /
And tomorrow is just a dream away


 
RE: Social Networking’s Next Phase
by Decius at 11:57 am EST, Mar 3, 2007

possibly noteworthy wrote:
This is precisely the news I needed.

I think its inevitable that as people find this kind of technology useful for fun they'll bring it into the office. See Jello's MemeStream...


  
RE: Social Networking’s Next Phase
by possibly noteworthy at 12:49 pm EST, Mar 3, 2007

Decius wrote:

I think it's inevitable that as people find this kind of technology useful for fun they'll bring it into the office. See Jello's MemeStream...

The story here is not that businesses are starting to become interested in social networking technologies.

The story is that Cisco now finds it to be an important part of their business strategy.

The story here is not what this action says about social networking, but rather what it says about routers and switches.


  
RE: Social Networking’s Next Phase
by Lost at 5:12 pm EST, Mar 3, 2007

Decius wrote:

possibly noteworthy wrote:
This is precisely the news I needed.

I think its inevitable that as people find this kind of technology useful for fun they'll bring it into the office. See Jello's MemeStream...

The only downside there is that you can basically forecast my strategic/technological thinking by looking at my memestreams blog. Actually, thats the upside, too. It lets people catch up on what I'm up to. But I have to leave some stuff out to placate my paranoia, which reduces the overall value of my blog for this purpose.

There would be great value in the ability to make entries public, or private, or open to certain groups, etc. maybe in an appliance for use on corporate networks. If everyone within a company is monitoring reputation agent aggregated highlights from everyone else's blog, then you would know the interesting things they were up to, and you can reduce meetings and still have discussion about the merits of new directions, integration, etc. This is more efficient than email lists where you get every dicussion, or manually aggregated knowledge bases, like wikipedia or Trac, although those still have their place. In a big enough company, it might be one person's (or several people's) job, the technical writer(s), to surf the corporate memestreams and aggregate to a wiki.

The other thing is that yes, there is value in determining social networks among patrons of casinos and other entertainment vemues where people are trackable and I think there is money to be made doing that. It could really streamline marketing.


 
 
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