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This page contains all of the posts and discussion on MemeStreams referencing the following web page: Steeped in Tea. You can find discussions on MemeStreams as you surf the web, even if you aren't a MemeStreams member, using the Threads Bookmarklet.

Steeped in Tea
by possibly noteworthy at 10:55 pm EST, Feb 26, 2007

Tea may have been inappropriately marketed a decade ago, but today no other commodity is better poised to capitalize on a convergence of societal trends. In one marketing narrative, tea is touted as a multifaceted health aid and as a salve for those who wish to rebalance a life accustomed to speed. In another, it is pitched as worldly, gourmet, and, when it is organic and fair trade, even virtuous. In one moment tea acts as a social lubricant, and in the next it occupies the center of personal ritual. Taken collectively, these approaches reveal-as much as they deliberately and shrewdly exploit-the contemporary American social moment.


 
 
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