At the Sedgebrook retirement community in Lincolnshire, where the average age is 77, something unexpected has been transpiring since Christmas. The residents, most of whom have never picked up a video game controller in their life, suddenly can't put the things down.

"I've never been into video games," said 72-year-old Flora Dierbach last week as her husband took a twirl with the Nintendo Wii's bowling game. "But this is addictive."

Nice!