An unprecedented opportunity is emerging in the global competitive arena: the chance to build new types of innovative advantage by connecting globally dispersed knowledge. Firms that excel in sensing new technologies and emerging market needs that are scattered around the world are defining a new model of global strategy: They mobilize far-flung knowledge to create new products, services and processes, and they harvest value from these innovations in markets all over the world. This is the emerging breed of metanational corporations -- and the subject of a groundbreaking book. The link logged here is the first chapter of this book, in PDF. For an in-depth review of the book, visit http://www.acm.org/ubiquity/book/y_doz_1.html |