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| Verizon Seeks an Image of Progress by Jeremy at 6:47 pm EST, Mar 29, 2002 | |||
Verizon Communications, the nation's largest local telecommunications company, is beginning a big brand image campaign that asserts it helps its customers "make progress every day." ... when the telecommunications industry is suffering disruptions ... Verizon is hoping to associate its brand with a positive, uplifting message ... "You have to understand that people are not waking up every day thinking about the phone company, so you've got to do something that is provocative and entertains, and gives a new insight." You've got to love this ... Verizon is spending $500M on its "image" while its debts pile up and its customers leave the network. | |||
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