A study by anti-trafficking charity the Poppy Project found that about 80% of prostitutes in London were foreign. The proportion in other towns and cities is also high. Among them, in every part of the UK, are trafficking victims.
The typical man who uses prostitutes is startlingly ordinary. He is: "Around 30 years of age, married, in full time employment, and with no criminal convictions," the Home Office suggests.
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"We want it to be a topic of conversation," he says, adding that men need to realise that "slavery still exists".