MyStrands’ mission is to understand musical taste in order to help people discover new music and get greater enjoyment out of the music they already love.
MyStrands helps us discover new music that we might never think of on our own, such as linking one artist in a genre to another, somebody famous to someone less so but equally deserving. By interconnecting listeners around the world, we build lists that connect us to one another. And in so doing, we not only expand our musical horizons but obtain greater enjoyment from the music we already love.
